Creative Concern

Communications for a sustainable future

"The creative work and concept are fantastic – completely appropriate for getting the messaging across with a really strong visual identity,”

Amy Lythgoe, on behalf of You Can Foster.

You Can Foster

September saw the region-wide launch of You Can Foster 2016; an integrated campaign that includes a refreshed brand, TV and radio adverts, a fresh online presence and extensive outdoor, print and digital advertising.

Building on our original You Can Foster campaign (which had unprecedented success for the North West Fostering Forum in 2010), this new phase focuses on the impact that foster carers can have on a child’s future. From our superhero Zac, to rock stars Jack and Emily or chef Olivia, the campaign creative can be seen across the North West region, inspiring hundreds to make the step to enquire about fostering.

 

You can view the tv advert here or visit the campaign website