“The people of Wythenshawe deserve an image that reflects where they live”
Sir Richard Leese
Wythenshawe: Real Lives image campaign
Established in 2008 to challenge outdated perceptions of Wythenshawe, the Real Lives campaign has been a particular favourite of the PR team.
National coverage, an exhibition, social history tour, community and corporate events have all been part of the mix to raise awareness of Wythenshawe’s sustained investment and regeneration.
A wonderfully grass roots campaign, we worked closely with the City Council and recruited over 70 Ambassadors; carried out reactive and crisis PR to Duchess On The Estate; and organised Seeing Is Believing journalist press trips around the area.