Tobacco Free Futures
Alarming public health figures reveal that more than 18,000 children in the north west are known to try smoking each year. That’s around 50 children a day. There is also a body of evidence to support the fact that glitzy tobacco packaging encourages young people and children to smoke.
Working with Tobacco Free Futures, a social enterprise that campaigns to make smoking history for children, we designed a campaign brand and marketing collateral as well as devising the PR for the campaign and carrying out public affairs.
The campaign mailing pack for MPs included a cigarette box containing a folded campaign leaflet, along with a ‘fake’ paper cigarette with the lead campaign slogan. We also produced a film and suite of images for social media and online use.
The campaign encouraged MPs to support the implementation of standardised tobacco packaging in England ahead of a vote in Parliament. On 11 March 2015 a clear majority of MPs voted in favour of the regulations: 367 in support and just 113 against. The regulations were approved by the House of Lords on 16 March and took effect in May 2016.