It's not every day you get to rebrand a hospital... we got the chance with UHSM.
When the Patient Choice policy came into play, we created a new brand to reflect the high quality of the care, the excellence of staff and the international outlook at UHSM. Rolled out across the hospital, the brand unified departments under one umbrella.
Hospital websites tend to be large and complex. We ensured all the vital information was present, but livened it up with real stories from within the hospital trust, photographs and videos.
In the six months after launch, web traffic increased 13 fold and the internal promotional film won Best Use of Video 2010 How-Do Awards.