Creative Concern

Communications for a sustainable future

We worked with Cumbria’s Living Heritage to create a unique campaign identity that reflected the impressive visitor offer in Cumbria.

Love the Lakes

Creative Concern worked with Cumbria’s Living Heritage to create a unique campaign identity that reflected the impressive visitor offer in Cumbria for those on the look out for historic homes, museums, castles, churches and gardens.

The chosen designs were inspired by the ‘living’ element and interpreted this in the form of a living heart. The creative included an abundance of details to demonstrate the collective offer of these Cumbrian venues. The campaign identity is used alongside the ‘Love the Lakes’ marketing line.

The identity is used across print, digital and social media. It’s also used on the cover of Cumbria’s Living Heritage leaflet, distributed within the region and the UK.