Creative Concern

Communications for a sustainable future

The Incredible North

From humble roots in Todmorden, the Incredible Edible network now stretches across the UK… and beyond.


We were delighted to work with the team to launch their Incredible North manifesto. It’s all about building capacity across the northern territories and connecting all who understand the value and potential of local food.

After meeting the team and the board, we started to draft the messaging. What was it that made the Incredible North so, well, incredible?

We identified key audiences, wrote key messaging and developed a beautiful illustration style. All of which came together in the Incredible North manifesto – health, wealth and happiness for all.